Clerys Quarter

Redefining an icon

Clerys is a much-loved Dublin landmark, with a long tradition of people meeting under its iconic clock. But with new office, F&B, and hospitality spaces being introduced as part of its redevelopment, it was time for a different story. In preparation of the doors reopening, we redefined and revitalised the brand—readying it for a new era.

What we did
  • Positioning
  • Strategic Planning
  • Naming hierarchy
  • Identity
  • Website
  • Agent collatoral
  • Social Media

BUILDING THE FOUNDATIONS

Our initial challenge was finding the perfect balance between legacy and transformation. We needed to embrace the public’s nostalgia towards the original department store, but also signal change and educate businesses and tenants on the new mixed-use development. Together, we crafted a framework and brand narrative that helped shift Clerys from retail store to city-centre destination.

NEW LOOK, NEW DESTINATION

We renamed the space to Clerys Quarter, signalling the new opportunities and experiences to be found within this landmark location. Then, to bring forward the multipurpose element of the development, we crafted independent names and identities for component part. Each bring their own personality and unique offering but add to the same story—found at the beating heart of Dublin’s activity.

Marketing video

READY, SET, OPEN

We produced a targeted four–phase communications strategy, that helped to introduce and showcase the refreshed story in the lead up to the reopening. From the initial announcement through to the ultimate opening, we identified moments for Clerys Quarter to generate awareness with potential tenants and the wider public—across OOH advertising, video content, national press coverage and social media activations.

Press coverage

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