What happens now? Storytelling in commercial real estate
Service-driven, tech enabled, and wellbeing conscious, the next generation of commercial property needs to work harder than ever to stand out from the crowd.
UK build to rent (BR) is forecast to increase fivefold by 2032
The last 5 years has seen tremendous strides taken in the Build to Rent sector, in design, service provision, and sustainability.
In our latest ‘Building Blocks of Brand’ thought piece. ‘BtR 2.0: Beyond the Basics’, we look at 3 key considerations to prepare brands for the next phase of the sector’s growth.
- Value Beyond Amenities
- Well Considered Category
- Defining Beyond Renting
Customer centricity in design & experience is what marks Build to Rent out from other residential categories, but in our estimation there is still more that can be done on the brand strategy front to realise the long term potential of the sector.
Read the full piece below 👇
