Shortlisted: IDI 2023 Awards
Delighted to share we’ve been shortlisted for the Institute of Designers in Ireland Awards.
Ellipse has been nominated in the Brand Strategy category.
UK build to rent (BR) is forecast to increase fivefold by 2032
The last 5 years has seen tremendous strides taken in the Build to Rent sector, in design, service provision, and sustainability.
In our latest ‘Building Blocks of Brand’ thought piece. ‘BtR 2.0: Beyond the Basics’, we look at 3 key considerations to prepare brands for the next phase of the sector’s growth.
- Value Beyond Amenities
- Well Considered Category
- Defining Beyond Renting
Customer centricity in design & experience is what marks Build to Rent out from other residential categories, but in our estimation there is still more that can be done on the brand strategy front to realise the long term potential of the sector.
Read the full piece below 👇
