What happens now? Storytelling in commercial real estate
Service-driven, tech enabled, and wellbeing conscious, the next generation of commercial property needs to work harder than ever to stand out from the crowd.
SBtR: Building a Winning Brand
How do you build a winning brand in Suburban Build to Rent? 💭
As Build to Rent (BtR) goes from strength to strength in the UK & Ireland—regularly setting records for investment and delivery—we’ve seen significant strides in how operators in this space present, explain and deliver on their brand propositions.
In our latest piece, our Client Partnership Director Ellis Hockin-Boyers explores how businesses can look to build a winning brand in the emerging SBtR sector, focusing on 3 key themes:
- Deepening Your Audience Knowledge
- Capturing the Character of Your Location
- Defining Your Experience
If you’re interested in how to build a brand that differentiates & communicates more effectively, take a read of the full piece below 👇
