DigitalWell

Communication without complexity

To help unlock new growth fuelled by acquisitions and maintain a united purpose as a team, we helped DigitalWell set a new tone for the future with a rebrand. From naming through to illustration we helped reshape their identity.

What we did
  • Naming
  • Messaging
  • Visual & verbal identity
  • Brand Guidelines
  • Website
  • Key templates

SMART PEOPLE, NOT JUST SMART TECH

Welltel’s brand needed to shift to incorporate its growing portfolio of offerings to enable growth in the competitive telco marketplace, whilst creating a unified presence that will stand the test of time. A new and compelling brand was sought to enable it to move beyond the strictures of the telecoms category and stand out in a space traditionally dominated by old-style heritage utilities, localised arms of global players and start-ups.

From this positioning, we developed a new name: DigitalWell. This new identity reflected the depth and breadth of its expertise and aligned to its new vision as the organisation that clients love to work with, and employees are proud to be part of.

DIGITAL WITH ADDED HUMAN

The brand identity needed to be smart, ambitious, imaginative and modern. It is centred around the concept of customer centric, frictionless efficiency – made possible by a team of the best experts in the business.

The flowchart visual device brings tech to the fore. Juxtaposed with photography that showed people engaged with technology to reinforce its client centric approach to delivering digital solutions.

The new brand language balances people and tech. Simple phrasing reflects the effortless experience of working with the specialist and integrated DigitalWell team.

Iconography clearly signals DigitalWell’s different service offers. The brand colours are bold and vibrant, while the use of the gradient stands out in the sector and provides an eye-catching device for use across digital applications.

A JOINED-UP EXPERIENCE

We implemented the new brand across core materials including motion, key templates, and stationery, with clear direction provided in a set of comprehensive brand guidelines.

From here we were invited to continue to partner and develop DigitalWell’s new website, to act as a powerful cornerstone for the brand in a digital space. Working in close collaboration with the DigitalWell team, we created the website—from site map and wireframes through to specialist technical copywriting support, User Interface design and build.

The brand comes to life on the website through a frictionless user experience, clear CTAs, an easy-to-use CMS, accessible design and SEO optimisation. The result: a visually stimulating and effective lead generation platform that communicates without complexity who DigitalWell are today.

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