The pinnacle of personal touch
A logistics business that had grown organically over 40 years, ATC was expanding…
THE FUTURE IS ELASTIC
Logistics may bring heavy-duty boots to mind, but Ellipse will keep its footprint light. And it’s bespoke by nature – offering tailored, flexible solutions for clients. We built a positioning with dual meaning, Manoeuvring for Infinite Impact. It speaks to Ellipse’s ability to move mountains for clients, and to adapt and flex for global challenges.
BUILT FOR TOMORROW
Our name, Ellipse, signifies an endless loop – the site’s perpetual flow of goods, people and vehicles. And the circular future we are working towards. We created a primary graphic device using the E’s three bands as a metaphor to represent three promises – preserving the planet, highlighting humans and delivering prosperity.
The visual language is dexterous, stretching and shifting in application. We used colour and devices to give contrast and step outside the expectations of the sector. We also use them to frame what’s important, creating clarity.
We continue to work with the team at Park Developments to deliver Ellipse’s brand across digital and print.