What happens now? Storytelling in commercial real estate
Service-driven, tech enabled, and wellbeing conscious, the next generation of commercial property needs to work harder than ever to stand out from the crowd.
Unissu RE:Connect Presentation on BTR
We were pleased to kick-start the new year leading a session at Unissu’s RE:Connect, working with our latest whitepaper on ‘The Building Blocks of Brand: Supercharging Your Build to Rent (BTR) Development’
The BTR sector promises an enhanced lifestyle for generation rent: better management, more amenities, and higher standards of living in often desirable locations.
In this session, we explored at how strategic branding can help developers, investors and managers to land these benefits with their target audiences and win attention, sentiment and spend in this increasingly competitive market.
Presented by Rowdy Studio, with Will Bosanko – Head of Strategy, Lisa Clarke – Founder and Managing Director & Ellis Hockin-Boyers – Client Partnership Director.
