Legaltech & new law: Branding in the Digital Age
Driven by innovation and technology, the last 10 years have seen momentous changes in the provision of legal services.
In our latest ‘Building Blocks of Brand’ thought piece, we take a strategic brand view of both legal tech & traditional legal services businesses, the challenges they face, what they can learn from one another, and how both can adapt and thrive in the next decade.
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